AlEXA, PLAY SUPER BOWL ADS
In 2018, we were given the challenge of using the Super Bowl to show just how useful and helpful Amazon Alexa is for customers.
Our campaign was declared winner of USA Today’s Super Bowl Ad Meter, Ad Age’s Super Bowl Ranking and YouTube’s AdBlitz.
It was even nominated for an Emmy. So we went on to make three more: all with the same self-deprecating approach to technology
ALEXA LOST HER VOICE
The Super Bowl is the world's noisiest advertising event.
So it was a brave move to imagine what might happen if Amazon lost its most iconic voice.
As you'll see, we proved that Alexa was irreplaceable.
NOT EVERYTHING MAKES THE CUT
There's now an Alexa enabled microwave. So we asked, what else could we put her in?
This was the most watched advert on YouTube in 2019, and came 2nd in the USA Today Super Bowl AdMeter
(the top spot went to an advert for the NFL itself which seems slightly unfair…not that we’re bitter about it).
ALEXA’S BODY
Amazon launched a new globe shaped Amazon Alexa that looked pretty beautiful.
But we had a lot of fun imagining what would happen if Alexa was even more attractive.
This beauty of an advert was viewed over 80M times on YouTube and picked up the prestigious Super Clio.
It also clinched us our second Emmy nomination.
MIND READER
Amazon Alexa can now do pretty much anything you ask.
Our 2022 Super Bowl film posed the question, what if she could read your mind instead?
The film launched exclusively on Good Morning America and YouTube confirmed it as the most viewed ad of the Super Bowl.
It came 2nd in USA Today’s Super Bowl Ad Meter, and Fast Company declared it the best spot of the year.