once upon a time there was a kindle campaign

Once upon a time (1997, to be precise), an online bookstore called Amazon launched a new thing called a Kindle. Kindle went on to become one of the most successful innovations ever, revolutionising the way people read and improving literacy all over the world. In 2014, we were asked to write the next chapter of this legendary tale, to promote the all-new Kindle. With a Paperwhite display, touch technology, built in light and all from a £59 price point, we had a great story to tell...