Danny has been lucky enough to be Creative Director at some great agencies, including TBWA, MCBD and most recently Mother. He’s bagged awards at Cannes, The One Show, British Arrows and been nominated 10 times by D&AD. The “Go on lad” commercial for Hovis was voted the “Ad of the Decade” by ITV viewers. On top of this, he has invented his own product (Ballooppa, a soccer training game for kids, which has sold 40,000 units, including a few on Amazon). He also created the brand/website “Green Santa,” encouraging kids to help fight climate change. In 2010 it was commissioned by ITV as a 15-part children’s television series and was nominated for a BAFTA. He could now do with some of his luck rubbing off on his beloved Derby County.
Helen got her first big break at AMV BBDO, where she became the youngest woman to be promoted to the Board (at 28) and ultimately New Business Director. After a decade there, she went onto the London Business School’s Executive MBA programme, where she graduated with distinction. Despite taking precisely none of the LBS’s great courses in entrepreneurship, she then co-founded ad agency MCBD in 1999. Ten years later, MCBD was a top 25 agency, hailed by Campaign as “one of the more impressive start ups of the last decade”. Helen was lucky enough to work on some great brands such as Waitrose, Virgin and Hovis - and MCBD was named the IPA’s Effectiveness Agency of the Year 3 times (2005, 2007 and 2010). A serial entrepreneur (or sucker for punishment), she’s now loving start up life all over again, with Lucky Generals.
Andy stumbled into advertising by chance, after graduating from Edinburgh University with a First in Law. Twenty years later, Campaign Magazine has named him the Number 1 planner in the UK and one of the top 10 in the world. He’s won more IPA Effectiveness Awards than any other planner, including the 2005, 2007 and 2010 Grand Prix. This resulted in the IPA making him a Fellow in 2010 and naming him one of the inaugural members of their Effectiveness Hall of Fame, in 2013. After creating impactful work at AMV BBDO, RKCR/Y&R, Goodby Silverstein and MCBD, he’s eternally grateful that he didn’t opt for life in a wig. Although with the ravages of time, this might now come in handy.