Bulmers Irish Cider is made from Irish apples and produced in Clonmel, Co Tipperary.
It is only available in the Republic of Ireland, where it is one of that country's most iconic and best-selling brands.
Our campaign celebrates this 100% Irish provenance.
Using universally applicable situations, such as a house party, we make sharp observations using percentages.
While people's feelings might be split 50/50% or their behaviours might tend 10% one way or another,
Bulmers Irish Cider is always 100% Irish.