Switch for Good
The energy market is, ironically, very low energy. People don’t trust the Big 6, but don’t bother switching because “they’re all the same”. Our mission for 100% renewable electricity provider Good Energy, was to present a better, brighter alternative and encourage people to “Switch for Good”. We launched the campaign in Britain’s Greenest City (Brighton) and 70% of research respondents said the creative approach was different to all other energy companies’ and with a 50% increase in
website traffic too.