SHOCKER!!!

People have outdated perceptions of Mr Sheen...they think he's a wild, OTT party animal, but in fact he's reformed character.
 And they think hostels are wild, boisterous and dirty, but they are actually sophisticated, sociable and clean.

We used this parallel in 6 short clickbait style videos to really land the fact that like Charlie -
modern hostels aren't quite what you assume them to be!