The pencil heist
A D&AD pencil is the most prestigious accolade in the global creative community. But sometimes we don't realise the value of things until
they've been taken from us. So to remind the world how precious the awards are, we set out to steal them from agencies all over the globe.
From San Francisco to Cape Town, Rio to Melbourne we recruited insiders who could pinch them from their pedestals - then watched the fun begin. Confusion. Panic. Anger. We saw it all, as we nicked hundreds of trophies in a highly coordinated heist. Only after 4 days of public confusion did we
reveal what was going on and why. We had a lot of fun doing this and can only apologise for the sleepless nights and near-heart attacks we may
have caused to others, in the process.