In da hostel with 50 Cent
We've been working with Hostelworld since 2015, repositioning them as a cool way for young travellers to meet the world. The brand campaign has
been a huge success, helping to drive bookings up 34%. But we wanted to complement this activity, by showcasing the quality of hostels these days.
Who better to do that than the legendary 50 Cent, reprising his role in the most-viewed-ever episode of MTV Cribs.
The campaign resulted in1.2 Billion media impressions earned. Now that's dope!