We were delighted to be appointed to the Amazon account this year - and even happier to be asked to develop the company's first ad-campaign for the Fire TV. After all, the world of television viewing is undergoing huge change and Amazon is one of the key players in the revolution. Our brief was to launch the Fire TV: an ingenious set-top box, that allows you to stream a vast array of content to your big screen, simply by saying the word. Our solution was to demonstrate the product in action, but have some fun with the voice recognition technology, just as we knew British consumers would. You can watch the TV ad here (sorry, our site doesn't have voice recognition, so you'll have to click through yourself).