MEET THE WORLD
Hostelworld is the number 1 online travel agent for hostels. In January, we were given the brief of revamping all its communications, from its visual identity and logo to its advertising and content strategy. Our insight was to focus on the unique ability of hostels to turbo-charge the travel experience, by bringing together people who have never met before. The campaign features seven real backpackers, all strangers staying in hostels, who were documented going skinny dipping in a Mexican sinkhole. "Meet the world" launched in the UK in June and is being rolled out globally.