ICE CREAM FROM ANOTHER WORLD

Little Moons are bite-sized balls of ice cream wrapped in delicious soft, sweet mochi dough.
When we started working with the brand in 2021, they had very low awareness but huge ambitions.

Eating a Little Moon is like nothing you’ve ever experienced before.
So we developed a brand platform that focused on the product’s intriguing otherworldliness.

Our launch campaign brought the joyfully uplifting and unusual sensation of eating Little Moons to life.
It ran across on TV, OOH, digital, social and experiential in the UK, France and Germany.
Since then, the platform has informed multiple activations, partnerships and experiential activity.

The results are out of this world: Little Moons became a TikTok sensation, won The Grocer’s Food Brand of the Year 2022,
revenue grew 150%, and Little Moons is now the fastest growing ice cream brand in the UK.

From ice cream that’s out of this world, to the world’s best brew (in our opinion).
Pop the kettle on and take a look at our work for Yorkshire Tea.