LET’s OPEN UP ABOUT GAMBLING

GambleAware came to us with an incredibly important mission: to create a society where everyone is safe from gambling harms.

And with 75% of people experiencing gambling problems feeling like they can’t open up to loved ones,
to achieve this goal, it is paramount that we tackle the stigma surrounding gambling harms.

We’ve developed a distinctive brand world as well as a new brand platform, ‘Let's open up about gambling’
to encourage open conversation about the way gambling can make people feel.

Our first campaign brings real people’s experiences of gambling harms to life and positions them as a public health concern,
in an effort to change societal perceptions and encourage affected individuals to seek support.

From tackling stigma, to tackling barrier to fitness, take a look at our work for The Gym Group