NO TIME FOR NONSENSE

The world of watches has become complicated and full of nonsense.
From airbrushed actresses, to astronauts wearing their watches in space and ridiculous hashtags. 
So we developed a brand platform for Sekonda that positions the beautiful simplicity of Sekonda watches as a strength.
The idea has been brought to life across multiple media channels, and at every point in the customer journey.

And gave us the opportunity to have a pop at Theresa May.