NOT SO HUMBLE INGREDIENTS

Chopped tomatoes are not just bulking agents. Olive oil is not a commodity to be idly tossed into a pan.
And thinking the spaghetti is the support act to the Bolognese is pasta beyond a joke.

As any Neapolitan would say, these ingredients make all the difference to a dish if they are good, quality ingredients.

And that’s exactly what Napolina ingredients are, so they have the right to be anything but humble.

We brought this to life with a new brand platform, ‘Not so humble ingredients’ and launched it with a bold campaign.

From the UK's to #1 Italian Cooking Brand to the UK's favourite brew.
Check out our work for Yorkshire Tea