OnePlus is one of the world's biggest and fastest-growing handset manufacturers, with an estimated 5% global share.
They have achieved great success in Asia, thanks to a brilliant product, but are relatively unknown in the UK. We set out to change this.
Our first campaign for OnePlus heroes their latest flagship handset, the OnePlus 5. The handset boasts a dual camera which has been
described by Mashable as 'Spectacular on every level'.
To show off the phone's photographic capabilities, we created a spoof horror film which sends up the ridiculous extents to which people
are obsessed with taking the perfect picture; even if that means putting their life in danger. In doing this, we show that the new OnePlus 5
handset is clearly the Smarter Choice - no matter what you choose to do with it.