You can make it
OK. We know you're busy, so we'll keep this short. Pot Noodle is the UK's number 1 instant hot snack. It's also one of Britain's most iconic brands.
But over the years, it had become associated with Slacker culture. While this had worked brilliantly for previous generations, it was out of touch
with today's 18-24s. So we flipped its key brand benefit - simplicity - so that it appealed to today's go-getters. We launched with a spot about a
young lad who dreams of success in the boxing ring.
The Pot Noodle 'Ring lad' became a proper internet celebrity. So we sent him to the O2 stadium to keep smashing gender stereotypes. You go, ring lad.
Our next dreamer was Valdis Krummis. The man who invented a spoon that makes eating noodles even more efficient. Madness? Genius more like. We've funded his invention in full, and we're asking the public to submit more.
So that's how we've repositioned Pot Noodle. Altogether, this integrated campaign grew brand penetration to a record 25%of households
and increased sales to over £100M, for the first time ever, putting Pot Noodle back at the heart of British youth culture.
Now, get out there and make it. Because success doesn't come on a plate.