YOU CAN MAKE ITalian
To support the launch of Pot Noodle's Italian inspired product range ‘Pot Pasta’, we created a campaign continuing the You Can Make It
message and encouraging young people to spend less time cooking and more time chasing their dreams.
Central to the campaign is an online film where we've re-created the world of Italian Opera but in an everyday kitchen. Two aspiring singers save
enough time to focus on their musical dream - all with a little help from Pot Pasta and the equally splendido Paul Potts.