you beauty!

Paddy Power entertain punters them like no other bookie can, and so when they told us they
wanted to re-assert their position as the punter’s champion,  we knew it was going to be a lot of fun.

The ‘You Beauty!’ campaign celebrates the ridiculous optimism of the sporting world
by giving a voice to, and poking fun at, the unsung heroes and underdogs of sport.

And what better way to get across their unbridled optimism than through the medium of song?!
 We re-wrote the lyrics to famous tracks to create rousing anthems that celebrate the joy that a cheeky
bet with Paddy can bring even when the situation is looking bleak.