STAY HEADSTRONG

Bed Head, the cult 90s haircare brand, was previously only available in salons but will now be found on retailers’ shelves across the nation.

To launch the brand directly to consumers for the first time, we developed the brand platform, Stay Headstrong.
The idea draws on the brand’s’ punk roots and “give-a-f*ck” attitude.

Our first campaign tells the stories of Headstrong women who are masters in their field.

Want even more confidence? We proudly champion individuality in Virgin Atlantic launch campaign.