This is happening

Twitter is a place where amazing stuff is happening all the time. From breaking news to celebrity gossip, serious campaigning to entertainment. 
Our brief was to capture the eclectic, and ever-changing, mixture of content for 20-something women, a key audience for the brand. 

Our solution was to structure the diverse array of content around a common theme: dancing. 
We created a film to launch the campaign and then brought the idea to life with a #keepdancing hashtag, emoji and "GIF party".

Thousands of people, from Jamie Oliver to Monica Lewinsky, created dancing GIFS and we generated millions of impressions.

Social media was at the heart of our work for Paddy Power. See it in action here.