This is happening

Twitter is an extraordinary place, where amazing stuff is happening all the time - from breaking news to celebrity gossip, serious campaigning to entertainment.  Our brief was to capture the eclectic, and ever-changing, mixture of content for 20-something women, a key audience for the brand. 
Our solution was to structure the diverse array of content around a common theme: dancing.  We created an online film to launch the campaign and
then really brought the idea to life with a #keepdancing hashtag, emoji and "GIF party" on platform.  Thousands of people, from Jamie Oliver
to Monica Lewinsky, created dancing GIFS and we generated millions of impressions.