Drop Everything!

Secretsales.com is Britain's leading fashion flash sales site, offering huge discounts (typically 30-70%) on designer brands, for a limited period of time.  Users will stop whatever they're doing to snap up a great deal before someone else does - and we set out to capture this with the idea "Drop everything!"  Secretsales.com loved the spots so much that they asked us to convert them into sponsorship idents; which ran on E! and Comedy....oh, hold on, look at the price of those shoes!