GETTING GUTSY WITH SYMPROVE

We’re on a mission with probiotic brand Symprove to make gutsy work that shows we understand IBS sufferers.

SYMPROVE IN SHITTERTON

Brits don’t like to talk about bowel issues — something that can make the lives of IBS sufferers even harder.
So first, we hit up the hamlet of Shitterton in Dorset with Lisa Snowdon to see if people
were prepared to open up about bowel issues and break down some poo taboos.

LOOTOPIA

Then, because we know travel would be far better for IBS sufferers if they didn’t have to think about loos all the time,
we created Lootopia - a mythical holiday destination where toilets sit beside the pool, on mountains and in ancient ruins.
A place where people with bowel and gut issues could flush all their worries away.
We then pointed people to the Symprove holiday hub for helpful advice.

THE GUT COUTURE COLLECTION

Next, we decided to crash the world of Fashion Week with the ‘Gut Couture Collection’.
The ‘No-bloat ballgown’, ‘Flatulence Frock’ and ‘Loo Roll Look’ were modelled by former catwalk goddess Lisa Snowdon
(who looks particularly good in loo roll, must be said).

This fierce, fabulous and outlandish high-fashion line was designed to perfection for IBS sufferers,
highlighting how the condition affects women’s day-to-day lives.

OFF TO A GUT START

Most recently, we kicked off 2023 with a digital campaign featuring a spoof bowel counsellor,
anal cyrstals (don’t try this at home, folks) and some common-scents poo candles.

The work calls bullshit on new year fads by showing how preposterous they can be,and ensure that IBS sufferers
get a gut start to the year with Symprove, which offers products and advice backed by science.

From gut health to being gutsy, take a look at our work for Bed Head.