GREAT COFFEE, MADE SIMPLE
Taylors have been making great coffee for nearly 150 years, but the coffee market has become overly complicated.
Taylors mission is to save coffee lovers from confusion and from having to compromise on quality or taste.
So they have been creating products to do just that. Our job has been telling everyone the good news.
WHY DIDN’T WE THINK OF THEM BEFORE?
Taylors developed Coffee Bags so people could enjoy quality coffee quickly and no matter where they were.
We thought about how teabags have been around for over 100 years, so the real question that needed to be asked was..
Why didn't we think of them before?!
The campaign had to be pulled off air because Taylors couldn’t keep up with the demand for the product!
Sales have increased almost 200% year on year and Taylors now have 68% share of the coffee bags market.
WHAT IF EVERYTHING WAS THIS SIMPLE?
Taylors launched a brand-new range of coffees designed to appeal to people who want good coffee without any fuss.
All the coffees have been especially blended for the way you drink it and are simply called Latte, Espresso and Cafetière -
names designed to clearly tell people exactly what they are for. Our campaign celebrates this and has fun with the question,
’What if everything was this simple?’
